Earn More With Google AdSense

On August 25th, Google announced there will be more revenue earning opportunities for AdSense publishers.

In the coming months, you’ll be able to display ads from additional networks.

Google ensures this will give you, the publisher, the chance to maximize profits from AdWords and ads sponsored by 3rd parties.

Some AdSense publishers often complain of poorly targeted ads on certain pages. Many times it’s because there aren’t many relevant ads to show for certain content.

This new development may alleviate some of those issues and offer more relevant ad possibilities.

Not interested in this option? No problem. If you don’t want to show ads from 3rd party networks, you can continue to show AdWords ads only. You’ll be able to configure your settings in the My Account tab.

This is one of several changes/updates in Google’s ad program this year. In March, Google introduced interest-based advertising. This is where your visitors may see ads based on websites they frequent instead of ads related to your page content.

So if your site is about tennis, a visitor may see a Google ad about video games based on their browsing history. And just like the 3rd party networks, you may opt out of this by going to the Account Settings section under the My Account tab.

One of my favorite new features of 2009 is the ability to block certain ad categories. In case you didn’t know, you can go to the Ad Review Center (under Adsense Settings) and choose up to 5 categories to filter.

Google will even tell you which categories earn you the most (by percentage) to help you determine which categories to block.

Lots of changes for Google’s ad program this year. Overall, I think it’s a good thing for the publishers and advertisers.

What are your thoughts on the new changes? Do you ever make changes to the default ad settings in your AdSense account? If so, how has it helped you?